Why is digital marketing an important field?
By Marius mates
& Ruben De Maer
We cannot deny that the world is quickly changing and becoming more digitized. Consumers are buying more and more online instead of going to stores; people are downloading content instead of hardcopies and the amount of smart phone users has risen significantly the last years. Therefore it is very important for companies to recognize the importance of being part of that digital evolution.
Not only is digital marketing important because of its rapid growth, it is also going to be the future of marketing in general. In the future a lot of traditional marketing forms will vanish and be replaced by digital marketing.
Some generations especially the older ones are still attached to the traditional ways like newspapers, but the new generations who have grown up with Internet and mobile phones will be used to digital marketing.
There is also no denial that digital marketing is an efficient way of marketing if used right. It’s also faster than most traditional marketing methods. Putting something on your website can be done very fast, if you compare it with print communication for example. You can’t ignore that digital marketing is also more cost effective and affordable than traditional marketing. If you send an e-mail or post something on the company its Facebook page it can transmit the same message as an ad in a newspaper and it will cost you less.
Another important aspect of digital marketing is that it is possible to track data. There are a lot of programs that can give marketers insights about their campaigns, and based on that they can make more data supported decisions. Instead of conducting expensive customer research, businesses can view and monitor the success of their marketing campaigns when they want enabling to make changes to it or plan the next one more effectively. The tools and technology we have access to can help people on a scale never before imagined.
It is also vital for businesses to adapt more digitalized channels due to its collaborative environment where it can enhance more effectively their efforts, sharing resources will become easier and its development will be at a fast pace.
Although the focus is targeted more and more towards a more digitalized environment, it is also important to not deny the influence of the traditional medias. In order to enhance the best practices to market your product, it is of vast significance for both traditional and convergent media to work together. Moreover, the understanding of digital it is based on a strong use over the years of the traditional.
Moreover, marketers can amplify the effect of digitalization through the consideration of traditional strategies that became effective overtime and its adaptation to digital.
Through an inordinate consideration of all the digitalized methods mentioned above, it is clearly proven the feasibility and use of this convergent market. Its adaptation will have a positive effect over any type of business if tackled cautiously.
References
Adam F. & Toby J. 2014. Web marketing that works [eBook]
http://www.mvision.in/index.php/explore/blog/item/1-why-digital-marketing-is-important-for-business-promotion http://www.careeraddict.com/3351/why-digital-marketing-is-important-for-business
Chaffey, D., Ellis-Chadwick, F. and Chaffey, D. (2012) Digital Marketing. Harlow: Pearson
Goodnight, J. (2015) Digital Marketing: What Is It? [online] available from <http://www.sas.com/en_us/insights/marketing/digital-marketing.html> [25 January 2015]
Kates, M. (2013) [ 2013] available from <http://web.archive.org/web/20131125055348/http://econsultancy.com/au/blog/62546-making-digital-and-traditional-marketing-work-together> [23 January 2015]
